Netflix consume 33% of internet traffic

[Smokey]

For the last three years, Netflix has accounted for a third of the Internet traffic zipping into North American homes every night.

But Web video competitors like Amazon, HBO and Hulu all say they’re seeing significant growth. So is anyone cutting into Netflix’s lead? Not really, said Sandvine, the broadband service company that tracks Internet usage.

A Sandvine report out this morning pegs Netflix’s share of prime-time “downstream” traffic delivered over “fixed networks” — that is, wires and pipes — at 32.3 percent.

Meanwhile, Sandvine said Amazon dropped from 1.75 percent to 1.31 percent, and that HBO dropped from 0.5 percent to 0.34 percent.

http://allthingsd.com/files/2013/05/Sandvine-fixed-access-2013.jpg

Sandvine also tracks streaming traffic to mobile devices over wireless networks. And here it said that Netflix has made a move from 2.2 percent of downstream traffic to 4 percent in the last 12 months.

YouTube, though, is still dominant.

http://allthingsd.com/files/2013/05/Sandvine-mobile-access-2013.jpg

Netflix Keeps Web Use Lead Ahead of Hulu, Amazon, HBO - Sandvine - Peter Kafka - Media - AllThingsD (http://allthingsd.com/20130514/netflix-still-eats-a-third-of-the-web-every-night-amazon-hbo-and-hulu-trail-behind/)

[Sir Terrence the Terrible]

I am not surprised at this, and commented on this when Netflix was just 20% of the internet traffic between 6-10pm.

I love Netflix, and quite frankly I am addicted to their documentary's.

[Smokey]

I am not surprised at this, and commented on this when Netflix was just 20% of the internet traffic between 6-10pm.


I find it interesting how web site's traffic from fixed access differ via traffic from mobile access. YouTube leading the pack from mobile access indicate it is "video clip" oriented (as oppose to longer shows).