Smokey
02-06-2013, 09:14 PM
http://www.homemediamagazine.com/files/homemediamagazine/nodes/2013/29495/Blurays1.jpg
Are you buying all that talk that the DVD and Blu-ray disc are headed for extinction? Well, don't, according to a new study from the NPD Group.
The research firm reports that sales of Blu-ray discs and DVDs remain the largest source of revenue for the movie industry, accounting for 61 percent of home video spending on movies in 2012.
The NPD Group does not include spending on Netflix monthly subscriptions in the final numbers, which seems like a significant oversight. But the hard dollars still being spent on hard discs is impressive and would suggest that it may take years before streaming replaces the disc.
“There is a significant base of video customers in the U.S. who continue to be comfortable with physical formats, and a large majority haven’t made the complete transition from discs to digital video,” Crupnick said. “For the time being, at least, consumers still like to own and rent movies and TV shows on DVD and Blu-ray.”
In other findings, the NPD Group said:
* Digital video accounted for 16 percent of home video spending in 2012, an increase of two percent over 2011.
* Among Internet Video on Demand services, Apple's iTunes still leads with a 45 percent market share; Amazon Instant Video is second with 18 percent while Vudu is third with 15 percent. (Netflix is not included because it does not sell titles individually; it sells monthly subscriptions.)
* DVD and Blu-ray Disc rentals from Redbox and other kiosk companies comprised nearly half of all physical disc movie rentals in 2012, rising 8 percentage points over the prior year to encompass nearly half (46 percent) of the market.
NPD: Disc, Not Digital, Drives Home Entertainment Revenue | Home Media Magazine (http://www.homemediamagazine.com/industry-news/npd-disc-not-digital-drives-home-entertainment-revenue-29495)
Are you buying all that talk that the DVD and Blu-ray disc are headed for extinction? Well, don't, according to a new study from the NPD Group.
The research firm reports that sales of Blu-ray discs and DVDs remain the largest source of revenue for the movie industry, accounting for 61 percent of home video spending on movies in 2012.
The NPD Group does not include spending on Netflix monthly subscriptions in the final numbers, which seems like a significant oversight. But the hard dollars still being spent on hard discs is impressive and would suggest that it may take years before streaming replaces the disc.
“There is a significant base of video customers in the U.S. who continue to be comfortable with physical formats, and a large majority haven’t made the complete transition from discs to digital video,” Crupnick said. “For the time being, at least, consumers still like to own and rent movies and TV shows on DVD and Blu-ray.”
In other findings, the NPD Group said:
* Digital video accounted for 16 percent of home video spending in 2012, an increase of two percent over 2011.
* Among Internet Video on Demand services, Apple's iTunes still leads with a 45 percent market share; Amazon Instant Video is second with 18 percent while Vudu is third with 15 percent. (Netflix is not included because it does not sell titles individually; it sells monthly subscriptions.)
* DVD and Blu-ray Disc rentals from Redbox and other kiosk companies comprised nearly half of all physical disc movie rentals in 2012, rising 8 percentage points over the prior year to encompass nearly half (46 percent) of the market.
NPD: Disc, Not Digital, Drives Home Entertainment Revenue | Home Media Magazine (http://www.homemediamagazine.com/industry-news/npd-disc-not-digital-drives-home-entertainment-revenue-29495)