Smokey
05-30-2012, 01:55 PM
According to the most recent update to the Global TV Replacement Study published annually by NPD DisplaySearch, the worldwide television replacement cycle has shrunk from 8.4 to 6.9 years over the last twelve months.
http://www.displaysearch.com/images/Research/DisplaySearch_Average_Age_of_TVs_Replaced_or_To_Be _Replaced_in_Years_120530.png
The research tracked consumers’ intent to buy new TVs in fourteen markets, including the UK, the USA, France, Germany, Italy, Japan, China, Brazil, India and Russia. In almost every country analysed, the most important reason given by consumers to replace their current televisions is getting a bigger-sized screen. This was followed by a desire to upgrade to a flat-panel display with better image quality, and declining prices
Despite being marketed heavily by TV makers and retailers, 3D functionality and internet connectivity were described as only weak motivators for consumers to upgrade their old TV sets. Clearly, these advanced features were not as important as manufacturers would like them to be in influencing a buyer’s choice of new television.
NPD DisplaySearch research director Riddhi Patel said that on a global scale the majority of homes are ditching CRTs in favour of flat-screen TVs, although in mature markets such as the United Kingdom and the US, consumers are replacing their first-generation flat panels.
Global TV Replacement Cycle Falls Below 7 Years, as Households Continue to Replace Older CRT TVs and Upgrade to Larger Flat Panel Sets - DisplaySearch (http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120529_global_tv_replacement_cycle_falls_below_7_y ears_as_households_continue_to_replace.asp)
http://www.displaysearch.com/images/Research/DisplaySearch_Average_Age_of_TVs_Replaced_or_To_Be _Replaced_in_Years_120530.png
The research tracked consumers’ intent to buy new TVs in fourteen markets, including the UK, the USA, France, Germany, Italy, Japan, China, Brazil, India and Russia. In almost every country analysed, the most important reason given by consumers to replace their current televisions is getting a bigger-sized screen. This was followed by a desire to upgrade to a flat-panel display with better image quality, and declining prices
Despite being marketed heavily by TV makers and retailers, 3D functionality and internet connectivity were described as only weak motivators for consumers to upgrade their old TV sets. Clearly, these advanced features were not as important as manufacturers would like them to be in influencing a buyer’s choice of new television.
NPD DisplaySearch research director Riddhi Patel said that on a global scale the majority of homes are ditching CRTs in favour of flat-screen TVs, although in mature markets such as the United Kingdom and the US, consumers are replacing their first-generation flat panels.
Global TV Replacement Cycle Falls Below 7 Years, as Households Continue to Replace Older CRT TVs and Upgrade to Larger Flat Panel Sets - DisplaySearch (http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120529_global_tv_replacement_cycle_falls_below_7_y ears_as_households_continue_to_replace.asp)