That's key to understanding
Quote:
Originally Posted by BRANDONH
Thanks Brandonh, the description of "refurbished" is excellent.
And it mentions one use of refurbished that is quite key in my opinion: "Brand new overstocked items are also labeled factory refurbished." In fact, the refurbished units are not necessarily even overstocks.
Are you familiar with the concept of "market stratification"? It means finding ways to charge extra to those people who are willing to pay more while not forfeiting revenue from those who are willing to pay only a lessor amount. That is, you'd really like two prices for (more-or-less) the same product. There are many devices for doing this. E.g. Need an airline ticket at the last moment? Fine, but you have to pay a higher price.
So ... if you selling electronics maybe you sell your "new" stuff through regular brick & mortar retailers, and "refurbished" stuff, (which is exactly the same in reality), through an online retailer